On the Upswing – Nutraceuticals and Functional Foods are Battling Chronic Diseases
The bad news is that the chronic diseases of aging and lifestyle are on the rise; the good news is that consumers have access to a growing arsenal of products designed to combat medical conditions like coronary heart disease, high blood pressure and diabetes. As the population ages it becomes more and more health conscious and expects not only treatment but also prevention. Consumers these days understand that food is a valuable tool for managing and preventing disease.